How we work.
The same 4 steps on every account: audit, strategy, execute, scale. Senior strategists make the decisions. Our own software checks the numbers daily.
4 steps, every account.
The sequence is the same for every client. It repeats: what we learn while scaling feeds the next audit.
Step 01
Audit
We pull live data from your accounts and document what we find. Spend, tracking, creative and funnel, before anything changes.
Step 02
Strategy
A plan built from your numbers: creative angles, channel mix, budget allocation and the KPIs we report against.
Step 03
Execute
We launch, test creative weekly, and check every account each morning. Problems get flagged the day they appear.
Step 04
Scale
Winning ads get more budget, capped at 20% a week. Ads that pass 3x target CPA get paused.
3 things we hold to.
01
Creative decides performance.
We treat the ad itself as the main input. New hooks and angles go live each week, and results decide what stays. Targeting and budget come after.
02
Budgets follow numbers.
Winning ads get more budget, capped at 20% a week. Ads that pass 3x target CPA get paused. The rules are set before the spend moves.
03
Month to month.
No lock-in contract. We keep an account by keeping its numbers moving. If it stops working for you, you stop.
3 people and 17 robots.
BAV Studios is a small, founder-led team in Melbourne. Small on purpose: a senior runs every account, and creative ships weekly because there are no layers to ship it through.
The 17 robots are BAVai, the software we built to do the checking. It reads every account each morning and flags anything that drifts, so the people spend their time on decisions instead of dashboards.
Human
Founder and strategy
The person who pitched you runs the account. Direction, positioning and the hard calls sit here.
Human
Senior strategist
Runs the day to day: reads the data, steers the spend, decides what to test next.
Human
In-house creative
Hooks, angles, statics and motion produced in-house on a weekly cadence.
Software
BAVai
Our own software. Reads every account each morning, checks the numbers, flags drift and writes the reports. People make the decisions.
Common questions.
Is there a lock-in contract?
No. Billing is month to month. If it stops working for you, you stop.
Who actually runs my account?
A senior strategist runs the account. BAVai does the daily checks and the reporting, so the strategist's time goes to decisions.
What does it cost?
A base fee plus a percentage of ad spend, with a 1-time onboarding fee. Minimum $7,000 a month combined. The full model is on the pricing page.
Do you only do ads?
Ads are the core. We also do the creative, landing pages, brand work, and the tracking and reporting systems around them.
Next step
Start with the audit.
We pull your live numbers, show you what we find, and you decide from there.