Proof, not promises

The numbers do the talking.

Representative results from creative-first campaigns watched daily by BAVai. Real verticals, real movement - anonymized to protect the accounts, honest about how the work gets done.

The scoreboard

Representative numbers, watched daily.

Live monitoring

Avg. revenue growth

Across scaled accounts

-0%

Avg. CPA reduction

Cheaper customers, cleaner spend

Blended ROAS held

While scaling, not before

0am

Daily account check

Every account, every morning

Figures shown are representative of results across creative-first campaigns. Individual accounts vary by vertical, budget and starting position. No two months are promised the same.

Case files

Three accounts. One way of working.

Anonymized by vertical, representative of the work. The pattern is always the same: find the leak, fix the creative, let the machine watch it daily.

DTC / BeautyMetaDirect-to-consumer

Scaled spend 3x while holding ROAS

Challenge

Spend was capped. Every time budget went up, the return fell apart - the same three creatives had carried the account for months and the audience had seen them too many times.

Approach

We rebuilt creative-first. New hooks and angles tested weekly, fatigued ads killed the day they slipped. BAVai watched the spend daily, so we scaled on the numbers instead of nerve.

Result

A creative-first rebuild - new hooks tested weekly, fatigued angles killed daily by BAVai - let us pour budget in without breaking the return.

Spend in, return held

ROAS held 4.7x

Weekly spend vs. ROASBAVai · monitored

3.0x

Spend scaled

4.7x

ROAS held

-38%

CPA

SaaS / B2BGoogle + MetaSoftware

Cut trial CPA by 41% in 60 days

Challenge

Trials were cheap to start but most never converted to paid. The account was buying the wrong people, and the landing page didn't match what the ad promised.

Approach

We audited the leaking funnel, rebuilt the page for message-match, and cut the trials that never turned into revenue. Cleaner targeting, sharper page, every dollar accounted for.

Result

We audited a leaking funnel, rebuilt the landing page for message-match, and killed the trials that weren't converting to paid. Cleaner spend, cheaper customers.

Trial CPA over 60 days

-41% in 60d

Cost per trial, fallingBAVai · monitored

-41%

Trial CPA

2.4x

Qualified leads

60d

To result

E-commerce / ApparelMeta + GoogleRetail

From scattered spend to a system

Challenge

Budget was spread thin across guesswork - no testing rhythm, no read on what was working, and no one watching the account between monthly check-ins.

Approach

We replaced the guessing with a tested creative pipeline and daily monitoring. Same budget, sharper targeting, and a system that flags the leak before it costs the month.

Result

Replaced guesswork with a tested creative pipeline and daily monitoring. Same budget, sharper targeting, and a 2.2x lift in purchase rate.

Scattered to systemised

2.2x purchase rate

Creative pipeline, orderedBAVai · monitored

2.2x

Purchase rate

-29%

CPM

+64%

ROAS

In their words

What it's like on the inside.

We'd been burned by an agency that put a senior in the pitch and a junior on the account. Here the strategist actually runs it, and something catches the problems before we even notice them.

Founder

DTC skincare brand

The creative is the difference. They test hooks weekly instead of redecorating the same ad, and our cost per trial dropped without us touching the budget.

Head of Growth

B2B SaaS

What sold me was the daily monitoring. I get a clear read on where the spend is going every morning, and there's no twelve-month lock-in holding me hostage.

Marketing Director

E-commerce apparel

Representative of client feedback. Attributed by role and vertical to protect account confidentiality.

Driving growth across

DTC / Beauty

SaaS / B2B

E-commerce / Apparel

Health & Wellness

Consumer Subscription

Online Education

Home & Lifestyle

Professional Services

DTC / Beauty

SaaS / B2B

E-commerce / Apparel

Health & Wellness

Consumer Subscription

Online Education

Home & Lifestyle

Professional Services

Your account could be next

Let's move your numbers.

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