The numbers that
decide profit.
No email gate, no fluff. The same calculators we run before we touch an account - work out your real targets, then come find out how to hit them.
Ad Funnel Calculator
CPM, CTR, CVR, CAC and ROAS are one equation, not five dials. Set a benchmark and a target, solve for any metric, and watch the lift ripple through your funnel.
Break-Even ROAS Calculator
Enter your margin and get the exact ROAS you need to break even - plus the target for the profit you actually want to keep.
CAC & LTV Calculator
Work out your customer lifetime value and the most you can pay to acquire one without eating your margin.
MER Calculator
Blend total revenue against total spend to see if you are genuinely profitable - not just what a platform takes credit for.
Ad Budget Allocator
Split any monthly budget into winners, testing, and swings - the way we run every account.
Next step
See what your account looks like from the inside.
A free audit of your ad account. We pull the data, show you what we find, and you decide from there.