Ad budget allocator
Where does the money go? Drop in a monthly budget and get the 70 / 20 / 10 split we run on every account - winners, testing, swings.
The 70 / 20 / 10 split we run on every account: most of the budget defends proven winners, a fifth funds disciplined testing, and a tenth chases bigger swings. It keeps growth profitable instead of fragile.
Pour $21,000 into what is already working, spend $6,000 finding the next winner, and risk $3,000 on swings that could break the account open. Winners get fuel, losers get killed on the 3x rule.
This is how we'd split it. Want us to run it?
30 minutes. We pull your real numbers, no obligation.More free tools
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