CAC & LTV calculator
If you do not know what a customer is worth, you are guessing at what you can pay to get one. Set your numbers and get your real ceiling.
A customer is worth $180 in gross profit over their life. At a healthy 3.0:1, you can spend up to $60 to acquire one. Pay more and growth eats your margin; pay far less and you are likely leaving volume on the table.
Now you know what a customer is worth. Let's get yours for less.
30 minutes. We pull your real numbers, no obligation.More free tools
Ad Funnel Calculator
CPM, CTR, CVR, CAC and ROAS are one equation, not five dials. Set a benchmark and a target, solve for any metric, and watch the lift ripple through your funnel.
Break-Even ROAS Calculator
Enter your margin and get the exact ROAS you need to break even - plus the target for the profit you actually want to keep.
MER Calculator
Blend total revenue against total spend to see if you are genuinely profitable - not just what a platform takes credit for.
Ad Budget Allocator
Split any monthly budget into winners, testing, and swings - the way we run every account.