Break-even ROAS calculator
Most brands chase a ROAS target nobody tied back to margin. Set yours below and get the floor you cannot drop under - and the number to actually aim for.
Below 2.22x you lose money on every sale. Aim for 3.33x to keep 15% of revenue as profit after ad spend. Most accounts chase a ROAS number nobody tied back to margin - this is the one that matters.
That's the ROAS you need. Want a team that actually hits it?
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CPM, CTR, CVR, CAC and ROAS are one equation, not five dials. Set a benchmark and a target, solve for any metric, and watch the lift ripple through your funnel.
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Work out your customer lifetime value and the most you can pay to acquire one without eating your margin.
MER Calculator
Blend total revenue against total spend to see if you are genuinely profitable - not just what a platform takes credit for.
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Split any monthly budget into winners, testing, and swings - the way we run every account.