The reporting layer we built for ourselves.
BAVai reads every client ad account each morning. It checks spend, return and CPA against target, flags what looks off, and writes the report. People make the decisions.
One check, every morning.
This is the shape of the output. A short read on every account before the work day starts.
7 accounts scanned
6 healthy
1 flagged - creative fatigue, day 2
A flag is not an action. It goes to the strategist on the account, who reads it and decides what changes, if anything.
4 jobs, run every day.
Each one runs on real account data, in this order, every morning.
Daily pulse
Every account scanned at 7:00 each morning. Spend, return and CPA checked against target.
Early flags
Anomalies and creative fatigue flagged the day they start, not in next month's report.
Recommendations from real data
What to pause, what to scale and what to test next, generated from the account's own numbers.
Reports written from live data
KPIs tied to revenue. No slide-deck padding.
How a day runs.
The same sequence, on every account, every working day.
The scan runs
Every account is read against target. Spend, return and CPA, pulled on the same attribution the strategist uses.
The morning report lands
A short pulse per account: what moved, what is on target, what got flagged and why.
A person reviews the flags
The strategist on the account reads the flags in context and decides what changes, if anything.
Changes are shipped
Approved changes go into the account that day. Everything else is left alone.
Weekly checks miss slow problems.
Most accounts get reviewed once a week. A daily read changes what a problem costs.
Checked weekly
A creative that fatigues on Monday can keep spending until the next review. The report explains it after the budget is gone.
Checked daily
The same problem shows up in the next morning's pulse. A person looks at it while it is still small and decides what to do.
See it on your account
See what a morning pulse says about your account.
Book a free audit. We run the same checks on your numbers and walk you through what they show.