Pricing

How we price.

A monthly base fee, a percentage of ad spend, and a 1-time onboarding fee. We work with brands investing at least $7,000 a month combined (ad spend plus management). No lock-in, month to month.

How pricing works

3 parts, all visible.

Every engagement runs on the same structure: a base fee, a percentage of ad spend, and a 1-time onboarding fee. You can see what each part pays for.

Monthly base fee01

The team on the account

A fixed monthly fee for the senior strategist, the creative production and the BAVai monitoring and reporting. One number, no hidden line items.

Percentage of ad spend02

Scales with your investment

A percentage of what you spend, on top of the base. More spend means more campaigns, creative and decisions to manage, so the fee follows the workload.

One-time onboarding03

Setup, paid once

A single fee before work starts. It covers the audit, the 90-day plan, the tracking setup and your first creative batch.

No lock-in

Billing is month to month. If it stops working for you, you stop.

Month to month

Retainer tiers

3 tiers, same structure.

Every tier runs on the base fee plus a percentage of ad spend, month to month. The difference is channels, creative volume and reporting depth.

Launch

Testing paid, or scaling early traction

$1,500/mo

+ 10% of ad spend

Onboarding from $1,500

1 platform, run properly. Clean tracking, tested creative and daily BAVai checks.

Daily BAVai monitoring

Min spend $5,000/mo

1 platform (Meta or Google)
4 creative pieces/mo (statics + basic motion)
Monthly performance report
Biweekly async check-ins + Slack
Quarterly strategy calls
Senior strategist-led
Month to month

Creative-only

8 creative pieces/mo, brief-based. You run your own ads. No strategy, landing pages or reporting. For brands not yet ready for full ad management.

$2,000/mo

Flat

Minimum

We work best with brands investing at least $7,000/mo total (ad spend + management).

Below that, Creative-only is usually the better fit until the numbers are ready for full ad management.

All prices AUD, ex GST. Onboarding figures are starting points and scale with scope. We set the exact structure on the call, with no obligation to move forward.

Run the numbers

What a ROAS change is worth.

Set your spend and returns. The output is an estimate based on the numbers you enter. The audit call works from your real data.

ROAS projectionEstimate

Monthly ad spend$15,000

$2k$100k

Current ROAS2.5x

0.5x10x

Target ROAS4.0x

0.5x12x

Not sure of your ROAS? Leave it near 2.0x. We pull your exact numbers on the audit. Figures are illustrative, based on the spend and returns you enter.

Projected return

Projected annual revenue

$720,000

at 4.0x on $15,000/mo spend

Projected monthly

$60,000

ROAS lift

+60%

The difference

Moving from 2.5x to 4.0x is $270,000 more revenue a year.

$22,500 more per month at the same spend.

Get a free audit

We pull your live data on the call. No obligation.

Onboarding

Setup, paid once.

A 1-time fee, paid before work starts. It covers the audit, the 90-day plan, the tracking setup and your first creative batch.

What it covers

Account audit

We pull live data and find where the money is leaking before we touch anything.

90-day strategy doc

Channel mix, creative angles, budget allocation and the KPIs we report against.

Creative brief

The hooks, angles and direction behind your first batch of tested creative.

Full tracking setup

Pixel, CAPI and GA4 wired correctly so decisions run on clean numbers.

Initial campaign build

Account structure and campaigns built once, correctly, ready to launch.

First creative batch

Your opening set of statics and motion, in market in the first week.

Onboarding by tierOne-time

Launch$1,500

Growth$2,500

Scale$3,500

Bespoke$5,000+

Scales with scope. A standalone Strategy Sprint can count toward onboarding if you retain within 60 days.

Optional add-on

Performance bonus.

You can add a ROAS bonus on top of the base retainer. Targets are agreed in writing and reviewed quarterly. The bonus pays only when the agreed number is hit or beaten.

Tier 1

+5%of ad spend

Hit target ROAS

We deliver the number agreed in writing.

Tier 2

+10%of ad spend

Beat target by 25%+

We clear the agreed number by a quarter or more.

Tier 3

+15%of ad spend

Beat target by 50%+

We clear the agreed number by half or more.

The bonus is calculated on that month's ad spend and applies only when the agreed target is hit or beaten. It is added on top of the base retainer, never in place of it.

Beyond the retainer

Projects and bolt-ons.

One-off projects for a specific job, or monthly bolt-ons added to an existing retainer. Same team, flat prices.

Project add-onsOne-off

Launch Pack

$5,000-$7,000

60-day project: offer audit, 1 LP, 10 creatives, tracking, 30 days of management, end report.

Landing Page Build

$2,500

+$1,800 for a second page.

Funnel Build

$7,500

LP + VSL script/edit + 5-email sequence + 5 creatives + tracking.

VSL / Long-form Video Ad

$4,500

Script + edit + cutdowns.

UGC Creator Package

$3,500

10 finished UGC videos.

Brand Identity Refresh

$5,000

Positioning + logo refresh + system + deck.

Strategy Sprint / Audit

$2,500

Audit + 90-day strategy, no execution. Counts toward onboarding if you retain within 60 days.

Email/SMS Lifecycle Setup

$4,500

Klaviyo setup + core flows.

Ad Account Cleanup

$1,500

Audit, restructure, reset tracking.

Monthly bolt-onsAdd to any tier

Email/SMS lifecycle

$1,500/mo

Creative refresh pack

6 extra pieces

$1,500/mo

Additional landing page

$1,200/mo

Reporting+ custom dashboard

$500/mo

Priority Slack

Under 2hr response

$500/mo

Weekly call upgrade

$400/mo

Stack any combination onto your retainer. Add or drop them month to month.

FAQ

Pricing questions.

The things people ask before they book.

Next step

Get your exact number.

Book a free audit. We look at your account, show you what we find, and price the exact scope. You decide from there.

Run the calculator