Priced to scale with you.
A monthly base retainer, a percentage of ad spend, and a one-time onboarding fee. No lock-in - a 3-month start to prove it, then month-to-month. We work best with brands investing at least $7,000/mo total (ad spend + management). You always know what you're paying for, and exactly how our incentives line up with yours.
Three moving parts. Nothing hidden.
Every BAVS engagement runs on the same transparent structure: a monthly base, a percentage of ad spend, and a one-time onboarding fee. You always know what you're paying for, and exactly how our incentives line up with yours.
Monthly base retainer
The team behind the account
One transparent monthly number for the senior strategist, the creative cadence and the always-on BAVai monitoring. No mystery line items, no junior-hours padding.
A % of ad spend
We earn as you scale
On top of the base, a percentage of what you spend. We get paid more only when you invest more and grow, not by the hour. Our incentive is your scale.
One-time onboarding
The foundation, paid upfront
A single setup fee before work starts: audit, 90-day strategy, full tracking and your first creative batch. Day zero to launch, built right so the retainer compounds.
No lock-in
A 3-month start to prove it, then month-to-month. We earn the next month every month. (Bespoke runs on a 6-month commitment.)
then monthly
Three ways in. One philosophy.
Every tier carries the same base-plus-percentage structure and the same no-lock-in start. The difference is reach, creative volume and how deep BAVai runs.
Launch
Testing paid, or scaling early traction
+ 10% of ad spend
Onboarding from $1,500
One channel, done properly. Clean tracking, tested creative and BAVai watching from day one.
- 1 platform (Meta or Google)
- 4 creative pieces/mo (statics + basic motion)
- Monthly performance report
- Biweekly async check-ins + Slack
- Quarterly strategy calls
- Senior strategist-led
- 3-month start, then month-to-month
Growth
Proven product-market fit, ready to scale
+ 10% of ad spend
Onboarding from $2,500
The full system across both channels. More creative volume, a tighter strategist loop and the kill / scale rules running live.
- Meta + Google managed together
- 8 creative pieces/mo (statics + motion)
- 1 landing page refresh/mo included
- Monthly report + live dashboard
- Weekly Slack + monthly strategy call
- Senior strategist-led, founder oversight
- 3-month start, then month-to-month
Scale
Spending $30k+/mo, scaling aggressively
+ 8% of ad spend
Onboarding from $3,500
Multi-channel firepower with lifecycle built in, priority creative throughput and the deepest BAVai layer watching every dollar.
- Meta + Google + lifecycle (email/SMS)
- 16 creative pieces/mo + 2 landing pages
- Custom reporting + dashboards
- Weekly strategy call + direct Slack
- Founder-led, senior strategist embedded
- 3-month start, then month-to-month
Bespoke
Flat, or flat + reduced %. Onboarding from $5,000.
Min spend $100,000/mo
For brands at $100k+/mo or custom needs (TV, OOH, retail). Dedicated capacity, no creative quota.
6-month commitment
Below the floor
Creative-only
8 creative pieces/mo, brief-based. You run your own ads. No strategy, landing pages or reporting. For brands not yet ready for full ad management.
Flat
Honest fit check
We work best with brands investing at least $7,000/mo total (ad spend + management).
It is a qualifier, not a sales gate. Below that, Creative-only is the smarter move until the numbers are ready.
All prices AUD, ex-GST. Onboarding figures are starting points and scale with scope. We build the exact structure on the call, with no obligation to move forward.
What is your spend actually returning?
Move the dials. See the revenue an improvement in ROAS could mean over a month and a year. This is an estimate, not a promise. The call gives you the real number.
Not sure of your ROAS? Leave it around 2.0x. We pull your exact numbers on the audit. Figures are illustrative, based on the spend and returns you enter.
Projected return
Projected annual revenue
$720,000at 4.0x on $15,000/mo spend
Projected monthly
$60,000ROAS lift
+60%The upside
Closing the gap from 2.5x to 4.0x is $270,000 more revenue a year.
$22,500 more per month at the same spend.
We pull your live data and show you where the gap actually is. No obligation.
The foundation, paid upfront.
A one-time fee, paid before work starts. It funds the setup that makes everything after it work: the audit, the strategy, the tracking and your first creative. Not a tax - the runway that lets the retainer compound from week one.
What it covers
Account audit
We pull live data and find where the money is leaking before we touch a thing.
90-day strategy doc
Channel mix, creative angles, budget allocation and the KPIs we'll be judged on.
Creative brief
The hooks, angles and direction that turn into your first batch of tested creative.
Full tracking setup
Pixel, CAPI and GA4 wired correctly so every decision runs on clean numbers.
Initial campaign build
Account structure and campaigns built right the first time, ready to launch.
First creative batch
Your opening set of statics and motion, in market from the very first week.
Scales with scope. A standalone Strategy Sprint can count toward onboarding if you retain within 60 days.
Want us to have skin in the game?
On top of the base retainer, you can add a ROAS bonus. Targets are agreed in writing and reviewed quarterly. We only earn it when we beat the number - it never replaces the base, and it is a reward for outperformance, not a promise of results.
Hit target ROAS
We deliver the number we agreed in writing.
Beat target by 25%+
We push past the agreed number, meaningfully.
Beat target by 50%+
We blow the agreed number out of the water.
The bonus is calculated on that month's ad spend and only applies when the agreed target is hit or beaten. It is a reward for outperformance, layered on top of - never instead of - the base retainer.
Add exactly what you need.
One-off projects to solve a specific problem, or monthly bolt-ons to deepen an existing retainer. Same senior team, same standard, priced clean.
Launch Pack
$5,000-$7,00060-day proof project: offer audit, 1 LP, 10 creatives, tracking, 30 days of management, end report.
Landing Page Build
$2,500+$1,800 for a second page.
Funnel Build
$7,500LP + VSL script/edit + 5-email sequence + 5 creatives + tracking.
VSL / Long-form Video Ad
$4,500Script + edit + cutdowns.
UGC Creator Package
$3,50010 finished UGC videos.
Brand Identity Refresh
$5,000Positioning + logo refresh + system + deck.
Strategy Sprint / Audit
$2,500Audit + 90-day strategy, no execution. Counts toward onboarding if you retain within 60 days.
Email/SMS Lifecycle Setup
$4,500Klaviyo setup + core flows.
Ad Account Cleanup
$1,500Audit, restructure, reset tracking.
Email/SMS lifecycle
Creative refresh pack
6 extra pieces
Additional landing page
Reporting+ custom dashboard
Priority Slack
Under 2hr response
Weekly call upgrade
Stack any combination onto your retainer. Add or drop them month to month, same as everything else.
Pricing, questioned.
The things people actually ask before they book. No fine print, no runaround.
No lock-in. No guesswork.
Get your real number.
Book a free audit. We dig into your live data with you, show you the gap, and build the exact pricing structure around it. You decide from there.